Shivaay is registering decent advance booking at ticket counters for the first day as reports are coming in. Film has reported advance booking of around 21-22% till last report on average across India. Film should atleast have an opening of above 35-40% across all parts of India. Shivaay is expected to get around 2300-2400 screens all across India
Ae Dil Hai Mushkil has registering good advance booking around 30% across all parts of India. ADHM will be screened around 2500-2600 screens as per early reports. looking at the advance booking film is almost certain to open above 40% and above the box office.
Running time of Shivaay is long and around 2 hours 52 minutes whereas, ADHM 2 hours 37 minutes. Both films are set to have titanic clash at box office. Buzz of both films are good. However since it is pre-Diwali phase collection may be down till Sunday. Real boost in business will be come in Monday.Word of mouth will come in effect from Tuesday onwards. .